The Associated Press announced today that its Content Services division is working with Fukushima Prefecture, Japan, to help the district illustrate its recovery from the earthquake, tsunami and subsequent nuclear disaster in March 2011.
The multimedia paid content created by AP Content Services highlights daily life in Fukushima. Content focuses on the area’s uniquely sweet peaches, the unlikely rebirth of Fukushima’s sake industry and the annual Soma Nomaoi samurai festival, which this year coincides with the 2020 Tokyo Olympic Games.
AP Content Services is separate from the editorial operations of the AP newsroom and the content created does not involve AP editorial staff.
Video, photo and text elements were produced for the Fukushima Prefectural Government’s farm products marketing division ahead of the ninth anniversary of the earthquake and tsunami on March 11, 2011, and the upcoming Olympic torch relay, which is scheduled to begin in Fukushima on March 26.
Fukushima is also the site of Olympic baseball and softball games set for July 22, 23 and 29.
“Human interest pieces are the best way to tell the story of the tremendous recovery underway in Fukushima, especially given how people consume content today,” said Chie Tsuda, Asia sales manager for AP Content Services. “We believe these visual, character-driven stories that put a spotlight on Fukushima’s economy and culture will resonate with audiences around the world.”
The content produced for Fukushima will appear on apnews.com as a native advertisement and will be available to AP photo and video customers.
The AP Content Services group works commercially worldwide to create and distribute paid custom content on behalf of brands. It helps companies identify the best content to optimize global effectiveness and reach.
Clients are able to distribute their paid content through the AP distribution network and leverage advertising and sponsorship opportunities, including on the AP News app and apnews.com, to reach audiences around the world.