AP launches Playbook editorial planning solution
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AP launches Playbook editorial planning solution

The Associated Press today introduced a new planning system that allows editorial and corporate newsrooms large and small to effectively and efficiently manage coverage plans and assignments.

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A screenshot of the AP Playbook interface. (AP Photo)

Unveiled to customers at the NAB Show in Las Vegas, AP Playbook is a cloud-hosted software platform with a modern, intuitive user interface that enables users to quickly and easily access, update and collaborate on planning information with minimal training.

The browser-based tool, designed and developed by the same team responsible for industry-leading news production software AP ENPS, is accessible from anywhere on virtually any device. No local infrastructure is required.

“AP Playbook shows users the who, what, when, where, why and how of news coverage in real time. It’s the ultimate planning system for any organization trying to do more with less,” said Brian Hopman, vice president and general manager of AP ENPS. “Playbook allows newsrooms to drastically increase their output while providing a better way to manage coverage plans and deploy newsroom resources, with an eye to the bottom line.”

AP Playbook is compatible with AP ENPS, the world’s leading news production system, and works well for companies using other systems.

AP staff will demonstrate Playbook at the NAB Show this week at booth SL7606, in advance of a full launch in mid-2018.

For more information about AP Playbook, visit www.ap.org/playbook.

About AP

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the web: www.ap.org


Lauren Easton
Director of Media Relations
The Associated Press