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AP Content Services produces Hiroshima tourism campaign

The Grand Torii Gate of the world cultural heritage Itsukushima Shinto Shrine is seen, illuminated at night as the tide comes in, in Hatsukaichi City on Miyajima Island, in Hiroshima, western Japan, on Wednesday, March. 22nd, 2023. Hiroshima is hosting the Group of Seven Summit in 2023. (Tomohiro Ohsumi/AP Content Services for Hiroshima Tourism Association)on foot nearby at low tide. (Photo by Tomohiro Ohsumi/

Japan Hiroshima Tourism

The Associated Press announced today that its Content Services division worked with Japan’s Hiroshima Tourism Association to produce and distribute custom content highlighting the region to international tourists.

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Hiroshima’s famous Grand Torii Gate, located at the Itsukushima Shinto Shrine in Miyajima, stands 16 meters tall and is one of the largest in Japan. (Tomohiro Ohsumi/Hiroshima Tourism Association/AP Content Services)
Rediscover Hiroshima video produced by AP Content Services.

The multimedia content, including video, photos and news articles created by AP Content Services, highlights daily life in Hiroshima around four themes: rediscovering nature, history and culture in Hiroshima; island hopping along the Setonaikai national park; the skill game Kendama, whose birthplace is Hiroshima; and the coveted Koi fish, the symbol of peace.

The promotional campaign is available on the wire for AP customers, as well as on and social media.

Traveler’s Guide to Island Hopping tourism video produced by AP Content Services.

The content will be shown in Hiroshima Prefecture during the G7 Hiroshima Summit 2023 and will be used by the Hiroshima Tourism Association’s exhibition and overseas event ahead of EXPO 2025 Osaka Kansai.

“We visited about 70 locations in Hiroshima Prefecture and found so many wonderful places with history, culture and nature that fascinate travelers,” said Chie Tsuda, AP Content Services Asia sales manager and creative consultant. “We are pleased to bring these stories about Hiroshima to light for a global audience.”

“Hiroshima, a city of peace, is full of charm, with World Heritage Sites, the beautiful Seto Inland Sea, and one of Japan’s leading valleys,” said Shotaro Yamabe, chief producer at the Hiroshima Tourism Association. “I am pleased that we were able to offer a new type of travel suggestion in Hiroshima, such as island hopping, on the occasion of the G7 Hiroshima Summit.”

Video content produced as part of the campaign includes:

AP Content Services works commercially worldwide to create and distribute paid custom content on behalf of brands. It helps clients identify the best content to optimize global effectiveness and reach.

AP Content Services is separate from AP’s editorial operations and the content created does not involve AP editorial staff.


For business inquiries:
Chie Tsuda
Asia Sales Manager, Creative Consultant, AP Content Services
The Associated Press

For media inquiries:
Lauren Easton
Vice President of Corporate Communications
The Associated Press

Nicole Meir
Media Relations Manager
The Associated Press

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