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AP expands entertainment content through collaboration with The Hollywood Reporter and Billboard

The Associated Press today announced a content collaboration with sister publications The Hollywood Reporter and Billboard that will offer AP clients a greater selection of video entertainment news, including archive footage.

All AP Video Hub clients will be able to view The Hollywood Reporter’s and Billboard’s video news content, expanding the entertainment footage already available on Video Hub, such as Korean Wave entertainment news provided by YTN. AP Archive clients will also be able to access archive news content from The Hollywood Reporter and Billboard.

Paul Shanley, director of business development and partnerships at AP, said: “We are working hard to expand the third-party content available to our clients on Video Hub and AP Archive. This collaboration with The Hollywood Reporter and Billboard perfectly complements AP’s entertainment video offerings and means we are quickly making Video Hub the destination of choice for any news provider seeking the latest entertainment video news.”

The Hollywood Reporter delivers trusted coverage of the entertainment industry. Its access to leading talent and celebrities makes it the premier destination for entertainment news, reviews, videos and analysis.

Billboard is unrivalled in its music industry news coverage, with regular scoops on the biggest artists and musicians, exclusive video interviews and behind-the-scenes footage.

Allan Johnston, executive vice president of operations and chief of staff at Prometheus Global Media, which owns Billboard and The Hollywood Reporter, said: “By working with the AP we are able to significantly magnify the international reach of our video news content, allowing us to access and engage new audiences. AP Video Hub has an impressive roster of top publishing clients that we are excited to be working with. We expect the addition of our content will go a long way in helping AP Video Hub become the premier one-stop-shop for the latest entertainment video news.”

AP Video Hub launched in 2012 to address the increase in demand from online publishers for video news. The platform was an industry first, giving AP customers access to world news, entertainment, sport and lifestyle video, as well as combining breaking news with relevant footage from AP’s historical archive. The result was the development of richer online storytelling for digital publishers, many of whom lack the technical infrastructure to handle satellite news feeds.

AP Archive offers footage from a number of important television news agency collections that are owned by The Associated Press. Over 20,000 items are added each year, archived digitally and in high definition, including hard news and stories on entertainment, people, culture, lifestyles and more.

About Billboard

Billboard is the world’s most influential music brand, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to, the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard was named the leading U.S. brand on Twitter, surpassing the NFL, ESPN, BuzzFeed and MTV, with 6.1 million engaged actions in Q3 2015, and named an overall Top 10 U.S. Media Publisher in December 2015 with 11.8 million social actions. Billboard has a social media footprint of 14.6 million social followers across Facebook, Twitter, Instagram, and YouTube. Billboard magazine has published major news-generating covers recently including Ariana Grande, Nicki Minaj, Selena Gomez, Fifth Harmony, Justin Bieber, an open letter to Congress signed by 180+ of the music industry’s biggest stars and executives. In December 2015, the Billboard Women in Music ceremony, which honored Lady Gaga as Woman of the Year, was presented to a mass audience for the first time via Lifetime, the exclusive broadcast partner.


Scott McLean
The Associated Press — UK inquiries
+44 (0) 7917 095 695

Lauren Easton
Director of Media Relations
The Associated Press

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